PRE-EVENT COVERAGE

Pre-event coverage includes all of the work leading up to your event, such as:

• Writing press releases
• Getting those press releases into the hands of specified media (e.g., by mail, fax, Email)
• Contacting the media to make sure they read the press release
• Securing pre-event publicity, so consumers (or industry insiders) can learn about your event before it happens
• Confirming media who will attend the event and offering event coverage to those who cannot attend
• Scheduling interviews to be conducted during the event

Event promotion also includes:

• Event-day staffing
• Post-event coverage

Back to Event Planning & Promotion